2012年3月10日星期六
Boost Sales Through Direct Mails
Privacy laws which were created a few years ago stopped dealerships which relied heavily on auto registration lists for the basis of their direct mail promotions. As a Jaeger LeCoultre result, one can no longer purchase vehicle registration lists to identify buyers of a specific make of vehicle. So how can one be creative? Here are some tips Longines Watches which will be helpful for you.1. Satisfy your customers. You should maintain your list of customers who have bought or leased a car from your company. Clients who have visited the service department and referrals should also be included in your client data base and the list can be used as reference in asking for customer feedback through Jacob & Co. Watches mailing services. It has been proven that satisfied customers are most likely to come back when their lease is based on their history clients who tend to get the new car fever. You can definitely get such response if you start collecting names and Oris reaching out to them and adding them in your mailing services.2. Credibility of prospects. Lists based on income are good, but one should be keen in selecting a probable client. Beacon scores which is a compilation of records from credit cards issuers, banks, finance companies, credit unions and other sources should be considered. Beacon scores are a way to rate a client which ranges from less than 500 to 800 and higher. The higher the better. Checking the credibility of your prospects will save you from having troubles and you can be assured that the pre-approved credit offers will end up in qualified hands.3. Lifestyle Matching. The car make and models should be suited with the type of client that you have. For example, a family man will not opt to buy a two-seater vehicle but would rather purchase a mini van or something which has a large space. You can also try targeting clients demographically by using a Watches list based on income, families with children, age-based files or sometimes a combination of these categories.4. Standard Industrial Code. Marketing business by SIC will help you in selecting probable business oriented clients. For example, if you have a cargo van line, mail to selected businesses that use delivery vans. Small category cars may also be used by mailing services representative so one should consider all options.5. Type of Garage. In selecting a client, one should have an idea on what type of garage one owns. This would allow you to select the right car for your clients.These simple tips will help you select on what type of brochure or catalog is suited to the probable client. This would help you decide on what type to send in your mailing services and thus will save you time and energy in the future. Thus more time saved and more work done.
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